{"id":423,"date":"2024-07-10T11:44:16","date_gmt":"2024-07-10T09:44:16","guid":{"rendered":"https:\/\/help.pushloop.io\/target-segmentation-through-tokens\/"},"modified":"2024-10-16T12:42:32","modified_gmt":"2024-10-16T10:42:32","slug":"target-segmentation-through-tokens","status":"publish","type":"post","link":"https:\/\/help.pushloop.io\/en\/target-segmentation-through-tokens\/","title":{"rendered":"Target segmentation through tokens"},"content":{"rendered":"\n<p>Segmenting your audience is one of Pushloop&#8217;s most powerful features, allowing you to send targeted and personalized push notifications. This tutorial will guide you step by step. <\/p>\n\n<h2 class=\"wp-block-heading\">Access the &#8220;Send new push&#8221; Section.<\/h2>\n\n<p>The process of audience segmentation takes place directly in the push submission area in the platform.<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Access your Pushloop dashboard.<\/li>\n\n\n\n<li>Go to<strong>&#8220;Manage Pushes<\/strong>.&#8221;<\/li>\n\n\n\n<li>Click on the green<strong>&#8220;+ Create new Push<\/strong>&#8221; button. The<strong>&#8220;Send new Push<\/strong>&#8221; area will open.  <\/li>\n<\/ol>\n\n<p>Go to the tutorial on <a href=\"https:\/\/help.pushloop.io\/en\/?p=413\">how to send push notifications from the platform<\/a> for the explanation on how to fill in the fields.<\/p>\n\n<h2 class=\"wp-block-heading\">Use the &#8220;Advance Target options&#8221;<\/h2>\n\n<p>In the <strong>&#8220;Send new push&#8221;<\/strong> section, scroll down until you find the <strong>&#8220;Advance Target options&#8221;<\/strong> section.<\/p>\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"177\" src=\"https:\/\/help.pushloop.io\/wp-content\/uploads\/2024\/07\/Advanced-target-options-1024x177.png\" alt=\"\" class=\"wp-image-293\" style=\"width:1024px;height:auto\" srcset=\"https:\/\/help.pushloop.io\/wp-content\/uploads\/2024\/07\/Advanced-target-options-1024x177.png 1024w, https:\/\/help.pushloop.io\/wp-content\/uploads\/2024\/07\/Advanced-target-options-300x52.png 300w, https:\/\/help.pushloop.io\/wp-content\/uploads\/2024\/07\/Advanced-target-options-768x133.png 768w, https:\/\/help.pushloop.io\/wp-content\/uploads\/2024\/07\/Advanced-target-options-1536x266.png 1536w, https:\/\/help.pushloop.io\/wp-content\/uploads\/2024\/07\/Advanced-target-options-2048x354.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">Available Segmentation Options<\/h3>\n\n<h4 class=\"wp-block-heading\">Device<\/h4>\n\n<ol class=\"wp-block-list\">\n<li>Select <strong>Device<\/strong> from the first drop-down menu.<\/li>\n\n\n\n<li>In the second drop-down menu, choose between <strong>&#8220;equal to&#8221;<\/strong> (include) or <strong>&#8220;everything but this&#8221;<\/strong> (exclude).<\/li>\n\n\n\n<li>In the third drop-down menu, select <strong>desktop<\/strong> or <strong>mobile<\/strong>.<\/li>\n<\/ol>\n\n<h4 class=\"wp-block-heading\">Region<\/h4>\n\n<ol class=\"wp-block-list\">\n<li>Select <strong>Region<\/strong> from the first drop-down menu.<\/li>\n\n\n\n<li>In the second drop-down menu, choose between <strong>&#8220;equal to&#8221;<\/strong> (include) or <strong>&#8220;everything but this&#8221;<\/strong> (exclude).<\/li>\n\n\n\n<li>In the third drop-down menu, select the desired region.<\/li>\n<\/ol>\n\n<p>In the third drop-down menu, only the Regions where your members are located will appear.<\/p>\n\n<h4 class=\"wp-block-heading\">City<\/h4>\n\n<ol class=\"wp-block-list\">\n<li>Select <strong>City<\/strong> from the first drop-down menu.<\/li>\n\n\n\n<li>In the second drop-down menu, choose between <strong>&#8220;equal to&#8221;<\/strong> (include) or <strong>&#8220;everything but this&#8221;<\/strong> (exclude).<\/li>\n\n\n\n<li>In the third drop-down menu, select the desired city.<\/li>\n<\/ol>\n\n<p>In the third drop-down menu, only the Cities in which your members are present will appear.<\/p>\n\n<h4 class=\"wp-block-heading\">Browser<\/h4>\n\n<ol class=\"wp-block-list\">\n<li>Select <strong>Browser<\/strong> from the first drop-down menu.<\/li>\n\n\n\n<li>In the second drop-down menu, choose between <strong>&#8220;equal to&#8221;<\/strong> (include) or <strong>&#8220;everything but this&#8221;<\/strong> (exclude).<\/li>\n\n\n\n<li>In the third drop-down menu, select the desired browser.<\/li>\n<\/ol>\n\n<p>Only the Browsers that your subscribers are using will appear in the third drop-down menu.<\/p>\n\n<h4 class=\"wp-block-heading\">OS<\/h4>\n\n<ol class=\"wp-block-list\">\n<li>Select <strong>OS<\/strong> from the first drop-down menu.<\/li>\n\n\n\n<li>In the second drop-down menu, choose between <strong>&#8220;equal to&#8221;<\/strong> (include) or <strong>&#8220;everything but this&#8221;<\/strong> (exclude).<\/li>\n\n\n\n<li>In the third drop-down menu, select the desired operating system.<\/li>\n<\/ol>\n\n<p>Only the Operating Systems that your subscribers are using will appear in the third drop-down menu.<\/p>\n\n<h4 class=\"wp-block-heading\">Subscription Date<\/h4>\n\n<ol class=\"wp-block-list\">\n<li>Select <strong>Subscription Date<\/strong> from the first drop-down menu.<\/li>\n\n\n\n<li>In the second drop-down menu, choose from <strong>&#8220;between<\/strong>,&#8221; <strong>&#8220;to present day<\/strong>,&#8221; or <strong>&#8220;to past day<\/strong>.&#8221;<\/li>\n\n\n\n<li>In the third drop-down menu, select the desired time interval.<\/li>\n<\/ol>\n\n<p>With this option you can choose to send your push notifications only to people who have subscribed to your database in a specific time frame (the one you selected).<\/p>\n\n<h4 class=\"wp-block-heading\">Last Click<\/h4>\n\n<ol class=\"wp-block-list\">\n<li>Select <strong>Last Click<\/strong> from the first drop-down menu.<\/li>\n\n\n\n<li>In the second drop-down menu, choose from <strong>&#8220;between<\/strong>,&#8221; <strong>&#8220;to present day<\/strong>,&#8221; or <strong>&#8220;to past day<\/strong>.&#8221;<\/li>\n\n\n\n<li>In the third drop-down menu, select the desired time interval.<\/li>\n<\/ol>\n\n<p>With this option, you can choose to send your push notifications only to people who last clicked on one of your push notifications in the time frame you specified.<\/p>\n\n<h4 class=\"wp-block-heading\">Last Visit<\/h4>\n\n<ol class=\"wp-block-list\">\n<li>Select <strong>Last Visit<\/strong> from the first drop-down menu.<\/li>\n\n\n\n<li>In the second drop-down menu, choose from <strong>&#8220;between<\/strong>,&#8221; <strong>&#8220;to present day<\/strong>,&#8221; or <strong>&#8220;to past day<\/strong>.&#8221;<\/li>\n\n\n\n<li>In the third drop-down menu, select the desired time interval.<\/li>\n<\/ol>\n\n<p>With this option, you can choose to send your push notifications only to people who last visited your site because of your push notifications in the time frame you specified.<\/p>\n\n<h3 class=\"wp-block-heading\">Adding Multiple Criteria<\/h3>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"234\" src=\"https:\/\/help.pushloop.io\/wp-content\/uploads\/2024\/07\/advance-target-options-2-criteria-1024x234.png\" alt=\"\" class=\"wp-image-294\" srcset=\"https:\/\/help.pushloop.io\/wp-content\/uploads\/2024\/07\/advance-target-options-2-criteria-1024x234.png 1024w, https:\/\/help.pushloop.io\/wp-content\/uploads\/2024\/07\/advance-target-options-2-criteria-300x68.png 300w, https:\/\/help.pushloop.io\/wp-content\/uploads\/2024\/07\/advance-target-options-2-criteria-768x175.png 768w, https:\/\/help.pushloop.io\/wp-content\/uploads\/2024\/07\/advance-target-options-2-criteria-1536x351.png 1536w, https:\/\/help.pushloop.io\/wp-content\/uploads\/2024\/07\/advance-target-options-2-criteria-2048x467.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<ol class=\"wp-block-list\">\n<li>Click on the blue <strong>&#8220;Add criteria&#8221;<\/strong> button to add additional segmentation criteria.<\/li>\n\n\n\n<li>Repeat the above steps for each additional criterion.<\/li>\n\n\n\n<li>If you change your mind or have added a criterion by mistake, you can click on the red <strong>&#8220;<\/strong> Remove <strong>&#8220;<\/strong> button at the criterion you want to remove.<\/li>\n<\/ol>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<p>After configuring all segmentation criteria, click on <strong>&#8220;Save Changes<\/strong>.&#8221; to send your push to the targeted audience. <\/p>\n\n<ol class=\"wp-block-list\"><\/ol>\n\n<p>By following these steps, you can effectively segment your audience and send highly relevant push notifications.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Segmenting your audience is one of Pushloop&#8217;s most powerful features, allowing you to send targeted and personalized push notifications. This tutorial will guide you step by step. Access the &#8220;Send new push&#8221; Section. The process of audience segmentation takes place directly in the push submission area in the platform. Go to the tutorial on how [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[19],"tags":[],"class_list":["post-423","post","type-post","status-publish","format-standard","hentry","category-segmentation"],"_links":{"self":[{"href":"https:\/\/help.pushloop.io\/en\/wp-json\/wp\/v2\/posts\/423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/help.pushloop.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/help.pushloop.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/help.pushloop.io\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/help.pushloop.io\/en\/wp-json\/wp\/v2\/comments?post=423"}],"version-history":[{"count":2,"href":"https:\/\/help.pushloop.io\/en\/wp-json\/wp\/v2\/posts\/423\/revisions"}],"predecessor-version":[{"id":428,"href":"https:\/\/help.pushloop.io\/en\/wp-json\/wp\/v2\/posts\/423\/revisions\/428"}],"wp:attachment":[{"href":"https:\/\/help.pushloop.io\/en\/wp-json\/wp\/v2\/media?parent=423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/help.pushloop.io\/en\/wp-json\/wp\/v2\/categories?post=423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/help.pushloop.io\/en\/wp-json\/wp\/v2\/tags?post=423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}